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Storyanalytica

Where does the real power of influence come from?

Many messages make people understand.

But what makes people act?

What if the answer has been in plain sight for more than 2,000 years?

We just haven't realised it.

Keynote · 45 min

The Catharsis Code

The Secret Power of Influence

The journey

  1. Aristotle
  2. Hollywood
  3. The human mind?

It all began with a riddle.

Why do Hollywood screenwriting guides keep returning to Aristotle's Poetics?

What had Aristotle understood —

and Hollywood learned to do in practice?

What makes a story powerful?

Perhaps that is the wrong question.

Perhaps the real power is not in the story at all.

What if it lies in us?

From Aristotle to Hollywood — and to influence

  • Aristoteles Hollywoodissa – menestystarinan anatomia

    Aristoteles Hollywoodissa – menestystarinan anatomia

    Gaudeamus

  • Aristotle in Hollywood

    Aristotle in Hollywood – The Anatomy of Successful Storytelling

    Intellect

    Preface by Christopher Vogler, author of The Writer's Journey: Mythic Structure for Writers.

  • Aristoteles in Hollywood

    Aristoteles in Hollywood – Das neue Standardwerk der Dramaturgie

    Bastei Lübbe

    Mit einem Vorwort von Christopher Vogler, Autor von Die Odyssee des Drehbuchschreibers.

  • Successful Entertainment and Aristotle's Poetics

    Successful Entertainment and Aristotle's Poetics

    VDM Verlag Dr. Müller

The Catharsis Code™ is a 45-minute keynote.

The emphasis can be adapted to the audience and the occasion. In English or Finnish.

Discover the keynote

A keynote that doesn't just talk about influence.

It is designed to create an experience of influence.

At its best, effective influence is like a Hollywood blockbuster whose hoped-for ending requires the audience to take action.
Ari Hiltunen

Ari Hiltunen

The secret of success may well be a particular kind of experience — in Hollywood and in influence alike.

PhD, influence researcher and communication strategist. His work in the international television business took him to Hollywood's film and television studios. That is where his journey into Aristotle's Poetics began. The surprising connection between the Poetics and modern Hollywood gave rise to a doctoral dissertation and internationally published books. He has also presented his research at international forums for screenwriting and television drama professionals. Today, his research has turned to the nature of influence.

Hiltunen is a true expert in story analysis, and his approach helps identify the most effective way to tell a story.
Ilkka Remes, bestselling author

Storyanalytica®

Storyanalytica is built on Ari Hiltunen's work with stories, the human mind and influence. At their intersection, The Catharsis Code™ was born — a new perspective on how a message can be designed to become more than information: an experience, an insight — and a desire to act. 

What if your audience didn't just understand —

but wanted to act?

The Catharsis Code™ is a 45-minute keynote.

Let's talk about your event

The Catharsis Code™ · Storyanalytica